Photographer: Natasha V.GILDED COTTON CANDY
KOHO – Metal Card
I was tasked with designing a metal card for KOHO. I wanted to stay true to the brand’s vibrant colours, but also live in that premium world a metal card offers. Our most popular core card at the time was gilded cotton candy (pink&gold). So I designed a card and subsequent deliverables for the campaign based on this concept. True gilded cotton candy. Our teaser campaign featured everyday items with the gilded touch, representing the items you might purchase with card, and how you might feel using your KOHO gold metal card to purchase them. This campaign helped aquire over 75,000 people on a waitlist for the metal card.
DESIGN | ART DIRECTION
FALL 2019
Video: Andrew Parks
︎Aurora Lynch 2022 — Toronto, ON