Photographer: Carlyle Routh

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Urban Planet – Athletic Wear

Fall 2017 campaign highlighting the different fits of the core tops and bottoms of Urban Planet’s athletic wear. Staying true to the trend, I chose to showcase the athletic wear both as performance and street wear. To ensure continuity, I used the gold texture element throughout the campaign which mimicked a design element already used on the price tag of the collection.

DESIGN | ART DIRECTION | COPY CREATION
FALL 2017